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Editorial

Digital Printing is Growing Throughout Packaging

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

It is interesting to watch how digital printing continues to grow in key markets. At first, digital is a complementary technology, in that it is used in conjunction with conventional printing processes, in order to add elements of personalization such as the customer’s name. The next step is short run printing, where digital initially thrives. As digital printers become more efficient, longer runs become more cost effective. We are seeing this model now unfold in the packaging space. Digital ...

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